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Agent Spotlight on … our Newest Real Estate Team Members
CENTURY 21 Cedarcrest Realty has been growing significantly this year, with three new agents joining our team in the last two months.
KRYSTLE DELGADO is new to real estate but her dream of working in real estate dates back to her high school graduation! After some other endeavors and dealing with a serious health issue, Krystle examined her life and made her career goal a priority. During her recovery, she took the real estate course and passed the exam.
She was looking for schedule flexibility and was talking to several agencies but none felt right. A conversation with a family friend led to her contacting Susan Mazzetta, CENTURY 21 Cedarcrest’s director of training and development.
“Susan made me feel very comfortable and at ease, and right away, I knew that Cedarcrest Realty was a good fit for me.” Krystle, who lives in Bloomfield, joined our agency in early October.
As to “why real estate,” she has a strong sales background and values independence and self-sufficiency. “I like the idea of being in charge of my own business; if I’m not successful, there’s no one to blame but myself.”
Regarding CENTURY 21 Cedarcrest, Krystle says, “Everyone is very willing to help and answer questions; I never feel intimidated. Everyone walks you through the processes and offers assistance. I also like to learn new things and there’s a lot of training here, which is great.”
NATASHA BARINAS also joined CENTURY 21 Cedarcrest in October after several years selling real estate in Los Angeles. Prior to that, she worked in fashion design and production, in retail, and owned her own swimwear line.
“I like real estate because you’re independent, taking responsibility for your business,” she says. “I also like the dynamic of working with so many different people; every day is different.”
She finds similarities between real estate and her work in fashion, where she did a lot of negotiating and interpreting ideas into reality. “With real estate you help buyers determine where they really belong. I love helping them discover the dream home they truly feel is right for them.”
After moving to Verona this past summer, Natasha enrolled in the NJ state licensing classes; she told her instructor she wanted to connect to a more intimate, boutique-style brokerage, like the one in California. “CENTURY 21 is exactly what you’re describing” was the advice she received. She says that she felt that immediately when she interviewed with Susan at Cedarcrest Realty.
“In Los Angeles I interviewed at around 30 agencies before finding the right one but here, I found exactly where I want to be right away. The way the agents joke around and really know each other—it felt like family.”
CAROLINA MARIN of Clifton, who’d worked a few years ago at a Coldwell Banker office, has returned to real estate after a brief hiatus into other fields. She joined CENTURY 21 Cedarcrest in early November after a chance meeting with a friend, Paula Cano, one of our real estate agents.
“I mentioned that I wanted to get back into real estate and was looking for an agency that offered training and development. Paula recommended CENTURY 21 Cedarcrest because of the training and professional development here,” says Carolina. “I really appreciate that Cedarcrest Realty gives us the tools to develop our real estate practice.”
She says she likes helping clients find the home they’ll love, and that being at the closing and seeing them so happy makes her day. She also likes that “Everyone is very helpful and so nice about answering questions. In some offices, they leave you on your own with no support. But at CENTURY 21 Cedarcrest, everyone is willing to assist you.”
If you’re looking for a real estate office that supports its people—from new agents to seasoned pros—contact Susan Mazzetta for a confidential interview at (973) 228-1050.
The Business of Being a Commercial Real Estate Agent
Working in commercial real estate is quite different from helping home buyers and sellers—you’re working with business owners and investors with a very different inventory.
A commercial transaction might deal with multi-family, mixed-use, retail, or office space. Therefore, successful commercial real estate agents must know about sales and leasing in a broad array of property types. There are different kinds of tenant negotiations that occur, and different types of marketing strategies. And a transaction could be for an owner occupied property or as a commercial real estate investment, adding additional factors to the transaction.
What do investors, buyers and tenants want from a commercial real estate professional
First off, commercial is a specialty, so it’s best that an agent gain experience and knowledge in this specific sector of the real estate field. Know (or learn) how to deal with commercial transactions—there are no uniform contracts or cookie cutter leases. That means sharpening your negotiation skills as well as understanding the leasing or commercial buying process.
Of course, just as with residential sales professionals, being proactive is important. Aside from canvassing the local market for properties and leads, research is key to commercial transactions.
- Use your office’s systems and tools to research market rates for rentals
- Become conversant in investment packages
- Gain a full understanding of the different areas in your market. Do properties in certain areas attract certain kinds of businesses? Do the listing prices make sense for sale properties?
- Can you provide a detailed and accurate financial analysis for commercial investors?
Aside from research, developing good relationships with area business owners can help create strong database and referral network. When that investor calls the office looking for help finding the right property, you’ll not only have the listings services as a resource, you’ll have local people to contact and potential space to visit because you’ve done your homework.
Speaking of referrals—remember that commercial real estate transactions often involve build outs and other improvements as part of the lease negotiations. Therefore, good power partners are architects, general contractors, and others involved in lease improvements.
More complicated investment deals may require partnering with others to make a successful transaction, so it’s important to know the players in your area or your office to create a winning team.
If you are working with tenants, it’s important that you show them you understand their businesses and that you are showing them space that makes sense for their needs. Whether it’s a restaurant, retailer, healthcare facility or law practice, every client has different needs in terms of square footage, utilities, parking and leasehold improvements.
When working with building owners, these clients want to know that you have a good performance record when it comes to finding strong tenants or solid buyers; your experience will speak for itself. They will also count on you to represent their interests to potential buyers or tenants, and that you can negotiate a strong deal on their behalf. Like the buyer or tenant, the seller or landlord will want to know that you have his/her best interests in mind throughout the transaction.
From any side of the transaction, building trust builds relationships that will in turn build business.
Build your book of business at Century 21 Cedarcrest Realty
Our office is growing—and we’re always looking for savvy commercial real estate agents to join our team. When you join our northern New Jersey office, you become part of one of the country’s most well-respected real estate organizations, with business-building tools and apps designed for commercial real estate agents. You can take advantage of commercial investment training that will position you for a broader range of transactions. Plus, you’ll benefit from our ongoing in-office training and development for agents at all stages of their careers—an important way we support our team, and why Century 21 Cedarcrest Realty consistently wins industry awards for sales volume and customer service—and accolades and awards from consumers as well.
Interested in learning more? Contact Susan Mazzetta at (973) 228-1050, ext. 126 for a confidential interview.
Are you an Experienced NJ Real Estate Sales Professional with a Career that’s Stuck in Neutral?
Experienced real estate agents know that a career in real estate has many rewards. To a large extent, you make your own hours and the earning potential is high—especially when you’ve nurtured great leads and have closed many successful transactions with happy customers.
However, as with many other careers, sometimes you need to make a change. Over time, motivation can lag and that spark can start to sputter when you’ve been in the same office for a very long time.
If you’re feeling like your real estate sales career has gotten stagnant, it might be time to change offices. And, if you’re working in northern New Jersey on residential sales and rentals, Century 21 Cedarcrest Realty in Caldwell, NJ has a place for you.
Our office is all about excitement and opportunity, working in an upscale market in northern New Jersey. In fact, Century 21 Cedarcrest Realty is a designated Fine Homes & Estates office; wouldn’t like a piece of that action?
Five great reasons to join Century 21 Cedarcrest Realty
- As one of our agents, you’ll be part of the vast Century 21 network, with opportunities to work with buyers and sellers from just about anywhere across the country—and around the world.
- We’re all about career development, and provide ongoing training in our own training center. Century 21 Cedarcrest Realty offers weekly training classes and provides guidance whenever you need it to help you keep your sales and marketing skills sharp and your customer relationships positive.
- No-fee leads – unlike other offices, Century 21 Cedarcrest Realty covers the cost of the lead management system to help maximize your earnings.
- Senior management that’s there and that cares. We’re not behind closed doors—we’re available every day for hands-on interactions with our sales associates, always ready to help you build your book of business.
Come rejuvenate your real estate career at Century 21 Cedarcrest Realty. Contact Susan Mazzetta at (973) 225-1050, ext. 126 for a confidential conversation about opportunities for seasoned real estate sales associates … and a future with Century 21 Cedarcrest Realty.
Are you Thinking of Getting into Real Estate? Century 21 Cedarcrest Realty is Hiring New Real Estate Agents!
Becoming a real estate sales professional can be an exciting and lucrative career for the right person – energetic, people-oriented, and with a passion for sales. At Century 21 Cedarcrest Realty, we’re looking for people who are interested in starting a new career in real estate. Experience is not required but a willingness to learn and work hard are definitely traits anyone must have to gain a foothold in this industry.
Benefits of working at Century 21 Cedarcrest Realty
- You become part of a great team and an international network of real estate offices. Yes, our agents may work with buyers and sellers from just about anywhere.
- Our corporate culture here is all about support, mentorship, and ongoing professional development.
- Century 21 is a brand with powerful advertising and high consumer respect.
- You’ll have access to industry-leading technology for maximum exposure and increased qualified leads.
- Although we are specialists in Essex County real estate, our busy office represents buyers and sellers from throughout Northern New Jersey.
- Century 21 Cedarcrest Realty was named 2015 “Best Realtor” by readers of Suburban Essex magazine in its Best of Essex Readers’ Choice Awards—and we’ve been nominated again for the 2016 honor.
We invest in your future with us
Century 21 Cedarcrest Realty also believes investing in the future success of our sales associates. One way we do that is to offer you a $100 discount off the mandatory state pre-licensing course, which prepares you to sit for the New Jersey real estate exam, in order to become a licensed real estate agent.
Then, after you’ve passed the exam and received your license, we provide ongoing expert training, led by seasoned real estate pros who’ve seen and done it all. They’ll teach you our winning sales and customer service techniques that get your foot in more doors with home buyers and sellers.
Upon your first closing with us, we then reimburse new agents for the out-of-pocket expense of the pre-licensing course, up to $275.
All our agents have access to Century 21’s superior real estate marketing, automation and communications systems as well as C21 University, an online resource that offers continuing education programs and a library of valuable assets to help you grow your book of business and refine your customer service skills.
About that training …
We offer weekly in-house training and professional development courses in our nicely appointed training room. These programs are managed by Susan Mazzetta, Century 21 Cedarcrest’s director of career development. Our agents also receive valuable mentorship about marketing their listings, customer relations, and sales techniques from Susan and Dennis DiSabato, our agency’s sales manager.
We have an open-door policy with senior management so that everyone at every level of experience can share challenges and gain valuable support and ideas; this extends not only to Susan, Dennis and broker owner, John Sass but to other team members as well.
Are you our next hire?
We’re looking for people with enthusiasm and motivation, strong interpersonal skills, and a passion for sales, to talk to us about their real estate career. The North Jersey market is hot right now and it’s a great time to get into the business (or build up an existing real estate career).
Prospective agents may upload a resume and get more information at https://century21cedarcrest.com/real-estate-career. For a confidential interview, call Susan Mazzetta, director of career development at (973) 228-1050, ext. 126. We look forward to meeting you and bringing you into the world of real estate in Northern New Jersey!
