Susan Mazzetta puts her 30+ years of experience as a real estate executive (management, sales and training) into every training seminar and career development program we hold for our agents, both new and seasoned. A nationally certified trainer, Susan has also attended Century 21 corporate training classes and incorporates some of the company’s techniques and insights into our office’s training and career development.
Among the key aspects of real estate that Susan teaches are how to create listings that get noticed, developing sales strategies, phone techniques, how to handle expired listings and specialty listings such as for sale by owner (FSBO), and negotiating, a key area of her expertise.
Susan coaches our agents to find the essence of the house and discover the potential buyer for that, then design a program to appeal to a specific target buyer. When developing marketing strategies, Susan stresses the importance of offering alternative ways to draw prospective buyers, such as twilight open houses for people who work during the day. Exceeding the expectations of the people they serve is a mantra she drives home to every new agent in the office.
Susan has been recognized with many industry awards for her own numerous sales achievements and served as director for a variety of new home communities throughout the state prior to joining Century 21 Cedarcrest Realty.
In addition to training and development, Susan is also a certified fine homes and estates specialist and a broker/associate in Century 21 Cedarcrest Realty’s Fine Homes & Estates division. She also recruits agents to join the Century 21 Cedarcrest Realty team.