Happy 10th Anniversary to Us! Century 21 Cedarcrest Realty Celebrates Ten Years of Consistent Growth and Superior Service

In June 2009, John Sass became broker/owner of CENTURY 21 Cedarcrest Realty, Inc. at its Caldwell office. John and the team are celebrating the agency’s tenth anniversary this month, marking the milestone with pride, a shelf full of regional and national real estate industry awards, and a second office in Little Falls to better serve home buyers and sellers as well as commercial clients throughout North Jersey.

Prior to taking ownership of Cedarcrest Realty, John had worked in other CENTURY 21 offices in recruiting and training—a major driver in the agency’s professional development program for real estate agents at all experience levels. All agents receive training in sales and customer care, the transaction process, contracts, and using the digital marketing tools provided by CENTURY 21 Real Estate most effectively to their clients’ advantage.

The company, which started with six people in 2009, has grown 15-fold to over 80 real estate agents today—some among the region’s highest producers—plus a director of career development and two sales managers. Here’s a look at some of our achievements over the past decade:

Ten years of growth and recognition

  • Grew sales volume by 500%, from $20 million in 2009 to $110 million today
  • Multiple awards for sales volume, gross closed commissions and customer service:
    • CENTURY 21 Quality Service Pinnacle Award every year since 2010, based on a high level of customer satisfaction
    • CENTURY 21 Gold Medallion Office Award for production, 2012-2017
    • CENTURY 21 CENTURION® Award for superior production, 2018
    • CENTURY 21 President’s Award, 2018 – the most prestigious award given by the system to producers, teams and offices that achieve both CENTURION® level production and the Quality Service Pinnacle Award in the same year
    • Gold medal as “Best Realtor” in the Suburban Essex magazine’s Best of Essex Readers’ Choice Awards, 2015-2018
    • Numerous New Jersey REALTORS® Circle of Excellence awards for sales
  • Added Fine Homes & Estates division in 2015
  • Designated by CENTURY 21 Real Estate as a certified commercial specialist in 2018
  • Opened second office at 44 Main Street in Little Falls in March 2019
  • Top donation site for 10 years in a row for the U.S. Marines Toys for Tots holiday gift program in addition to supporting Easter Seals, NJ Special Olympics and area charities that aid the local community

“I’ve always cultivated a family feeling that values teamwork, which translates into better customer service out in the field,” said John as he looks toward the future. “We are well-positioned to continue our forward trajectory as we strive to always deliver—in the words of CENTURY 21 Real Estate—relentless service and commitment, and a superior experience for everyone involved.”

High-End Homes in New Jersey See Slow Growth

New Jersey has some of the most beautiful, high-end homes in the country thanks to their historic charm, intricate details and superior construction. Unfortunately, these high-end homes have been the slowest to recover and slumped the most in 2012. For instance, prices in Bergen County rose 5.9 percent at the beginning of 2013 while prices in Passaic County only rose 1 percent. Should the homeowners with these high-end homes worry?

No. Although the high-end areas in North Jersey have been slower to recover than the rest of the New Jersey market, they are still improving. Upper-end sales have picked up this past spring and should continue to rise over the following months. Some realtors predict that it will take about 2 years for the high-end homes to see sales return.

One reason why the lower market has seen greater home prices is because of the short sales and foreclosures that have been recently purchased, many of which sat for years during the recession. With these homes being sold for lower prices, they bumped up the lower market without having an impact on the higher market. Also, there is more demand for smaller, lower priced homes compared to large, expensive ones. Fewer buyers for these types of homes is what is preventing prices from rising.

Additionally, from 2006 to 2011, the North Jersey economy lost 10 percent of the jobs in high-paying industries. With the crash of the housing market and the loss of good jobs, buyers have been  more careful about what they invest in, even affluent buyers. Young couples and young adults alike are choosing to invest in homes that are more economically priced, sized smaller and are more cost-effective to maintain. All of these factors put the high-end market at a disadvantage.

Still, there is something about the historic homes in North Jersey, and they can’t be replicated anywhere else. As the housing market recovers and these high-end homes can be purchased at a decent price, more buyers will take the opportunity to have a North Jersey home. Sellers may have no choice but to take some loss, but buyers will have plenty of opportunities to own a North  Jersey home at a lower price.