Real estate brokerages may seem pretty much the same to most consumers. But for real estate agents, there are significant differences working at CENTURY 21 Cedarcrest Realty. It’s all in the training and professional development the brokerage provides.
John Sass, broker owner of Cedarcrest Realty, knows how important training and continuing education are in real estate. “We offer training on-site and through C21 online, to help agents through every period of their career build their skills and book of business.”
For newly minted real estate agents in particular, John says that nothing takes the place of live in-house training. “We hold 12 basic training sessions in our office to get new associates acclimated to the business,” he said.
Cedarcrest Realty’s ongoing training and development comprise:
1 – Basic onboarding. Everything new agents need to get set up in the CENTURY 21 system, and all skills necessary to prospect, communicate with (and listen to) buyers and sellers, and modules on basic marketing and customer service—a major point of pride and difference at Cedarcrest Realty, which consistently wins the annual CENTURY 21 Quality Service Award. Mannie Rodriguez, our director of growth and career development, oversees this portion of our training.
For experienced real estate agents new to the CENTURY 21 system, the courses provide a valuable introduction to what’s available to them to continue working on their business—including the proprietary programs we use.
2 – Starting and growing your business. Agents learn how to create a personal database, and maintain and grow their sphere of influence. They also participate in C21 Online training with live, interactive C21 University courses on every real estate topic imaginable.
“There are so many tools available throughout the CENTURY 21 system such as XCellerate, courses on handling for sale by owner (FSBO) transactions, listing presentations, prospecting tactics, and for more experienced agents, topics such as recruiting a team and building a luxury business,” said John.
Additionally, new agents receive valuable hands-on field training from Jill Savva throughout their first few transactions. She also works with them on how to best use social media to market their listings.
“New agents need someone at those early appointments to make sure they are covering all the bases and get full support in the field, in real time,” explained John. “They may shadow Jill for the first few appointments with buyers and sellers as they gain this experience.” Jill also ensures they understand how to write contracts, and do a market analysis and listing presentation.
3 – Personal coaching. More experienced real estate agents get one-on-one coaching to up-level their business, with John and Dennis Di Sabato, our sales manager. They are coached on how to achieve their personal goals and get sage advice on how to put together and maintain a piece of business to get the transaction to the closing table. Other guidance includes how to transform their personal databases into customers, advocates, and referral sources; hiring an assistant (timing and process) and how to put together a cohesive team; and how to market different types of listings.
“Regardless of how seasoned any of us are, that fresh perspective is so helpful when it comes to seeing new ways to hit goals,” said John. “We want all our associates to know they are never alone, and if they hit a roadblock, Dennis will show them how to continue moving the deal forward. One of our highly productive associates meets with Dennis every day to review his pipeline, look for potential issues, and discuss closing strategy.”
4 – Continuing education. All real estate agents must complete 12 CE credits every two years to renew their licenses. Cedarcrest Realty offers ample opportunities for agents to build their knowledge base through in-office presentations about various topics related to the business of real estate.
5 – Tech tools and office support. CENTURY 21 offers industry-leading tools beyond C21 University and C21 Online. From leads to listings and throughout the transaction process, Cedarcrest Realty agents get unmatched support with:
- Dash – a back office program that pushes out all our listings to various websites.
- Back at You Media – a service that also connects to and shares our listings automatically. Our associates can access the back end to update or enhance the posts as desired.
- The MoxiWorks suite – Moxi Engage leads engine, Moxi Present for market analyses and presentations, Moxi Impress for marketing properties, Moxi Website for creating unique agent websites.
- Unique Properties
- Dotloop for paperless transaction management
- NJ MLS and Garden State MLS (training and full access to our accounts)
- CoStar and LoopNet for commercial transactions
- Listing signs are ordered, put up and taken down for our associates
- We purchase all lock boxes for your listings
- We provide signage and social media marketing for open houses