Modeling to the Target Buyer

It is hard enough to part with a home you love without trying to imagine that someone will use it in a way you wouldn’t like. If you have the time and the luxury of seeking out a target buyer, then by all means, make the effort to do so. Some houses just suit particular people better. For example, if you own an urban dwelling with a concrete backyard and swimming pool, your realtor probably isn’t going to try and target buyers who are looking for a quiet country dwelling where they can garden all summer long.

 

Maximize Focal Points

 

If your home has specific features that make it perfect for a certain type of lifestyle, you will want to make those features stand out when you market to a specific audience. You might also ask yourself what you can add that would make it even more appealing. If your property has a greenhouse, will you be leaving any supplies so that the owner can use it right away? Those little things can let a buyer know they can start in on their hobbies immediately, without an added expense on top of a new home purchase.

 

Allow for Immersion

 

Some properties aren’t set up so much for hobbies as they are other elements. You will want to be able to immerse your guests in the experience so they can enjoy it with all their senses. Are you trying to demonstrate that your home is a quiet safe haven from the world? Offer a viewing when the neighborhood kids are at school or make sure to do most of the welcoming in the soundproof room. These are the details that can really capture a buyer’s attention. Make the most of them.

 

Avoid Advice

 

Just as much as you want to market to specific buyers, you also want to avoid leaving hints or advice. This is the start of a new journey for them so they will want to do it their way. In the meantime, you don’t want to have to think about them doing things differently than you would because that can limit your pleasure with the experience.

 

What is the Home Buying Market Like in February?

What is the Home Buying Market Like in February?

 

The home buying market in February may be a bit slower than it is in other months, but there are still some significant trends to watch for, some of which can set the tone for the market later on in the year. Since the start of the buying season is considered to be between March and April. February tends to be a month of preparation.

 

Assessing the Numbers

 

2016 is already off to a good start for potential homeowners. With the average interest rate in February being 3.79%, down a quarter of a percent from the beginning of the year, buyers have access to homes that they couldn’t afford just a month ago. If the interest rates keep falling, this could set a trend for buyers to step things up a notch when it comes to the homes they are looking at.

 

Naturally, interest rates aren’t the only things that have an impact on home buying trends. Current bills that may lend more insight into credit scores are also something to be considered, as well as the job market. Since unemployment rates are falling, the January Non-Farm Payrolls Report may have the biggest impact on the market in February.

 

February Compared to 2016

 

The home buying market in February shouldn’t be used to perceive how the rest of the year might go, since February means something a little different for those who are considering buying a home. For the most part, shoppers aren’t all that interested in getting out in the cold and looking at snow-covered homes. On the other hand, they may have their tax returns in hand, making them prime targets for current scammers.

 

Some current scams involve false reports of identity theft and disputes on credit reports. Since millennials are expected to be some of the most active homebuyers this year, they are also going to be some of the biggest targets for February scams. Right now, shoppers are expected to be doing a lot of online browsing and hopefully, ignoring the calls from scammers rather than responding to them.

 

Now is the time for realtors to start really promoting visuals for their market and interacting with the public. Since this part of the home buying season is largely done online, it’s a great time to catch the eye of potential buyers with images and helpful advice. For potential home buyers, it’s a great time to reach for that home they couldn’t afford last month, and do some research on areas they want to live in.