Happy 10th Anniversary to Us! Century 21 Cedarcrest Realty Celebrates Ten Years of Consistent Growth and Superior Service

In June 2009, John Sass became broker/owner of CENTURY 21 Cedarcrest Realty, Inc. at its Caldwell office. John and the team are celebrating the agency’s tenth anniversary this month, marking the milestone with pride, a shelf full of regional and national real estate industry awards, and a second office in Little Falls to better serve home buyers and sellers as well as commercial clients throughout North Jersey.

Prior to taking ownership of Cedarcrest Realty, John had worked in other CENTURY 21 offices in recruiting and training—a major driver in the agency’s professional development program for real estate agents at all experience levels. All agents receive training in sales and customer care, the transaction process, contracts, and using the digital marketing tools provided by CENTURY 21 Real Estate most effectively to their clients’ advantage.

The company, which started with six people in 2009, has grown 15-fold to over 80 real estate agents today—some among the region’s highest producers—plus a director of career development and two sales managers. Here’s a look at some of our achievements over the past decade:

Ten years of growth and recognition

  • Grew sales volume by 500%, from $20 million in 2009 to $110 million today
  • Multiple awards for sales volume, gross closed commissions and customer service:
    • CENTURY 21 Quality Service Pinnacle Award every year since 2010, based on a high level of customer satisfaction
    • CENTURY 21 Gold Medallion Office Award for production, 2012-2017
    • CENTURY 21 CENTURION® Award for superior production, 2018
    • CENTURY 21 President’s Award, 2018 – the most prestigious award given by the system to producers, teams and offices that achieve both CENTURION® level production and the Quality Service Pinnacle Award in the same year
    • Gold medal as “Best Realtor” in the Suburban Essex magazine’s Best of Essex Readers’ Choice Awards, 2015-2018
    • Numerous New Jersey REALTORS® Circle of Excellence awards for sales
  • Added Fine Homes & Estates division in 2015
  • Designated by CENTURY 21 Real Estate as a certified commercial specialist in 2018
  • Opened second office at 44 Main Street in Little Falls in March 2019
  • Top donation site for 10 years in a row for the U.S. Marines Toys for Tots holiday gift program in addition to supporting Easter Seals, NJ Special Olympics and area charities that aid the local community

“I’ve always cultivated a family feeling that values teamwork, which translates into better customer service out in the field,” said John as he looks toward the future. “We are well-positioned to continue our forward trajectory as we strive to always deliver—in the words of CENTURY 21 Real Estate—relentless service and commitment, and a superior experience for everyone involved.”

CENTURY 21® Cedarcrest Realty is now a Designated Certified Commercial Specialist

We have expanded our expertise at CENTURY 21® Cedarcrest Realty, Inc., having achieved the designation of Certified Commercial Specialist by CENTURY 21 Real Estate LLC. In addition to the office, Broker Owner John J. Sass, Sales Manager Dennis DiSabato, and sales associates Adrienne Wheeler and Joseph Scotto have also been certified as commercial specialists. They all completed an intensive three-day training through CENTURY 21’s Commercial Management Academy, which covered a broad range of topics related to marketing commercial real estate; among them were:

  • Market opportunities, trends
  • Investment analysis, CAP rates
  • Identifying quality leads and prospects
  • Talent recruitment
  • Lease analysis, negotiations, best practices
  • Developing and managing a commercial real estate division

CENTURY 21 Commercial®
The CENTURY 21 Commercial® program helps real estate offices and agents leverage the core strengths of the CENTURY 21 System in the small-to-mid-tier commercial real estate and investment property markets. As a designated member of CENTURY 21 Commercial, CENTURY 21 Cedarcrest joins a network of 375 commercial designated offices throughout the United States.

Commercial real estate at CENTURY 21 Cedarcrest
Our office will market retail centers, office and industrial buildings, multi-family properties and hospitality properties for sale or lease, working with commercial real estate investors, owners and lessees in Essex County and surrounding areas. We look forward to growing our portfolio with quality commercial properties to list, lease or sell.

Join our team in commercial or residential real estate
We’re also looking forward to adding experienced real estate agents to our team, in both residential and commercial real estate. For a confidential conversation about joining our award-winning office, contact John Sass at (973) 228-1050.