Spotlight on . . . Carol Berry

After 30 years of working as a legal secretary and real estate paralegal, Carol Berry—who joined CENTURY 21 Cedarcrest in November 2020—is ready to negotiate on behalf of her customers, review contracts, and help home buyers and sellers enjoy a smooth transaction from start to finish. With many years of direct selling experience as well, she said that the skills she acquired in both fields will help her deliver exceptional service.

“Through my paralegal work, I have experience with the flow of real estate transactions and can help customers understand all the elements of a home buying contract,” said Carol.

She said she was always interested in real estate—actually, houses and people—and programs on HGTV about home improvement, buying and selling, and house flipping fueled her interest in becoming a real estate professional. She decided to attend real estate school, passed the exam last October and joined Cedarcrest Realty shortly after that.

“John McKenna, the attorney I worked with at the law firm, put me in touch with a former colleague of Susan Mazzetta at Cedarcrest Realty, who connected me to Susan. I interviewed with her and we stayed in touch for a year. I was delighted that she invited me to come back when I was ready and I did! I interviewed with John Sass last fall; I didn’t even think about interviewing anywhere else.”

Carol is glad she followed her gut instinct to join CENTURY 21 Cedarcrest Realty, noting how well everything fell into place as she starts her new career.

“The mentoring and training are excellent; I have a wealth of knowledge about real estate at my disposal and the classes cover everything you need to know to be a good real estate agent. The camaraderie here is so nice. Everyone is on the same team and other agents have been so generous about sharing their expertise. Everything about being here has made this midlife transition so much easier.”

The mom of a special-needs daughter, Carol knows that that patience and empathy are needed to overcome the challenges that arise in life. She also relies on her faith to guide her. As she advances in her real estate career, she will apply those attributes to her work.

“I like to see people achieve their dreams, whether buying a house or a condo. Right now, I’m helping first-time home buyers match desired locations with their budget. Finding the home that makes them happy and meets their needs will take some time and patience. I’m ready with both.”

Agent Spotlight . . . Chanda Webb

No car? No problem. Chanda Webb, who joined CENTURY 21 Cedarcrest Realty in December 2015, was not going to let the lack of her own car stand in her way of finding success as a real estate agent.

Chanda was working at Essex Community College as an advisor to students transferring into four-year programs, in part creating events that connected students to four-year colleges. Her knack for making matches and connecting people has served her well in real estate.

With her daughter graduated from high school and taking a year of study abroad, Chanda felt it was a good time to explore other careers and income streams, and took the real estate course. She interviewed at Cedarcrest Realty and explained she was without a car at the time. “John Sass, Susan Mazzetta and Dennis DiSabato believed in my potential and gave me a chance; they’re all so down to earth and really care. They made a place for me and I worked on building my leads and doing my training in the Caldwell office, which I got to by bus.” Since Chanda was still working at the college full-time (she recently left her position in September), she used her vacation and personal days for time off to attend agency meetings and training sessions. Thanks to the real estate technology employed by the CENTURY 21 system, she was able to work remotely as well.

She also got busy by walking her neighborhood and knocking on doors. “Within four months, I had my first listing, just by walking through my community,” she said. “Soon after, I got two more listings—even though it took another year before I got a car.” She said that friends, homeowners from her listings, and her customers often drove with her to showings; other times, she took public transportation from her Bloomfield home.

She also discovered the power of working a database of contacts.

“I knew many people at the college where I was working, people who cared about and believed in me. I reached out to these connections to ask if they knew anyone looking to buy or sell a home; I got referrals that way and made referrals to other agents as well. Being a connector by profession was helpful, as I was able to get people to help me out and vice versa.”

As for why she chose real estate, Chanda said, “If you’re a go-getter, real estate is for you. If you want to connect people and help them understand about buying or selling a home, this is the perfect career. I find it so empowering and I’m so glad I was able to do this as a single parent and still be there for my child.”

Her daughter, now age 27, got married last year in England. Chanda is grateful that her real estate income enabled her to cover some wedding expenses and join her daughter overseas with family and friends from the U.S. “It felt so good to help my daughter, and know that it was directly from my real estate transactions,” said Chanda.

She cites the trainings at CENTURY 21 Cedarcrest as factors in her success as well as the many online tools for helping her market listings and build a book of leads. She’s taken full advantage of the technology to create polished, professional brochures and customer guides, find and develop quality leads, and stay in touch with connections about homes on the market with email newsletters. “C21 Online is excellent and all agents should know about and use this great marketing tool,” she said.

Chanda is now designated as a seller representative specialist and hopes to one day teach real estate courses. She is working on the required designations to qualify for that. And, she has a car. Good thing, since she said that even through the pandemic, she was still getting referrals, talking to prospects, and began showing houses again in the early summer. Now a full-time real estate agent, she is working hard with our sales manager to execute and meet her sales goals. We are very proud of how far she’s come!

Spotlight on . . . Omar Ibrahim

At CENTURY 21 Cedarcrest Realty, we’re thrilled to have the next generation of real estate pros join our agency. The newest addition to our team is a true Gen Zer—19-year-old college student, Omar Ibrahim.

Omar, who lives in Clifton, is a sophomore at Rutgers University, studying industrial engineering. He attended real estate school last December, got his license in January, and joined Cedarcrest Realty in early summer. Why real estate?

“I’d always been interested in learning more about real estate with an eye towards future investing, and had been reading books and watching videos about it; I’d been thinking that becoming a real estate agent would be a great steppingstone to becoming a real estate investor,” explained Omar. “I became friendly with a former Cedarcrest Realty agent in town, who told me a lot about the real estate field, which propelled me to get my license. He spoke highly of the Cedarcrest office so when it was time to join a brokerage, that was the first place I went.”

Omar is grateful for the coaching he’s getting from Dennis DiSabato, sales manager in our Caldwell office. “I’m learning a lot here on the job that wasn’t covered in real estate school. Dennis is very up-to-date with what’s going on in our markets and has shared great techniques to getting transactions done smoothly; he’s been so great to work with.”

With college classes being held virtually right now, Omar says that although he’s a full-time student, he has plenty of time to work the CENTURY 21 leads system and MLS listings to help people searching for a new home. He has several deals in the pipeline already, representing both buyers and sellers in Essex and Passaic counties. He says strong time management skills are key to juggling school and work and so far, so good.

Broker owner John Sass notes that while Omar has duly impressed all of us at CENTURY 21 Cedarcrest, he is equally impressive in his academic life. He was a project manager for NASA HUNCH, leading a team of students in creating prototypes for the International Space Station; they were recognized for their success, ranking in the top seven teams nationwide, by the U.S. House of Representatives.
“Omar represents what passionate, focused people can achieve in any field. The fact that as a new agent, at such a young age, he’s been able to get five real estate deals moving ahead this summer is a glimpse of where he’s going in life,” said John. “We are looking forward to helping him rock his real estate career as part of the new generation of agents we are bringing into CENTURY 21 Cedarcrest Realty.”

Eleven Years Already? Here’s to the Next 11 Years of Superior Service at CENTURY 21 Cedarcrest

We’re looking for dedicated real estate professionals and motivated newcomers to join the business

Broker owner John Sass and our real estate team at CENTURY 21 Cedarcrest Realty celebrated 11 years as a leading North Jersey real estate brokerage in June 2020. Where did the years go? It seems like yesterday that John took over the Caldwell office after many years in recruiting and training for other CENTURY 21 agencies.

Marking his 11th anniversary as broker owner, John notes these agency milestones:

  • Taking ownership of Cedarcrest Realty in 2009
  • Earning the CENTURY 21 Quality Service Pinnacle Award—the system’s top customer service award—10 years in a row
  • The Caldwell office received the CENTURY 21 CENTURION® Award in 2018 (the top award for sales production) AND the CENTURY 21 President’s Award that year, which is a rare honor
    • The President’s Award is most prestigious honor given to producers, teams and offices that achieve both CENTURION® level production and the Quality Service Pinnacle Award in the same year
  • Opening a second office in Little Falls in 2019 to better serve home buyers and sellers and commercial clients throughout North Jersey

Positioning CENTURY 21 Cedarcrest for continued excellence
Our agency is always recruiting great people who want to become real estate agents or are experienced pros who want to make a move. We have two offices in North Jersey to staff with motivated, dedicated people who love sales, working with all sorts of people, and enjoy stepping up to meet the challenges we all face in today’s marketplace. The CENTURY 21 motto is “Be Relentless” and we are just that when it comes to delivering quality service to home buyers, sellers, and our team.

  • New to real estate: Our office offers opportunities for people entering the real estate field, who are going for their real estate license, and who are seeking mentorship from top sales professionals, guidance, and professional development.
  • Experienced agents: If you feel stale in the job, stalled in their career, or not supported at their current agency, please come talk to us. CENTURY 21 Cedarcrest offers the training and support you need to take your career and your transactions to the next level. We’ll share techniques to boost your production while providing the high level of service we’ve been known for over the past 11 years.
  • Excellent training/support: We have our own on-site training room in our Caldwell office, where we’ve begun holding in-person classes again (with all the necessary health guidelines in place); we also have ongoing virtual training classes which include CENTURY 21 system-wide training as well as our own programs we’ve developed.
  • Personal coaching: Our sales manager, Dennis DiSabato provides one-on-one coaching to agents at all levels of experience, applying his experience to help our team members put transactions together and get them to closing—including deals that encounter roadblocks that could derail them completely.

Drive, passion, communication
At CENTURY 21 Cedarcrest, we know the value of good old-fashioned communication; after all, real estate is a people-oriented business. It’s about building trust and relationships. If you’re someone who understands that sometimes, there’s no greater tool than getting on the phone to talk to buyers and sellers, let’s talk. We are adding to our team with people who rise to a challenge, address problems as they occur, and enjoy real conversations with people . . . professionals who understand how the real estate sales process works and how to make it work for them.

Interested? Contact John Sass at 973.228.1050, ext. 102 or johnsassc21re@gmail.com.

CENTURY 21 Cedarcrest Realty Announces 2019 Award Winners for Service and Sales from CENTURY 21® System and NJ REALTORS®

Cedarcrest Realty’s John Sass and Lynn DeLuccia with (l. to r.): Michael Miedler, president & CEO of CENTURY 21 Real Estate Corporation, and Fernando and Antonia Semiao of CENTURY 21 Semiao & Associates at the annual awards ceremony.

It’s awards season again at CENTURY 21 Cedarcrest Realty!

Broker owner John Sass and members of the Cedarcrest Realty team recently attended the CENTURY 21® annual awards gala at the Venetian in Garfield. We celebrated and honored the winners from our office of several CENTURY 21® awards, which are presented to agents and offices that consistently provide high levels of customer service and sales production.

Here is our lineup of the 2019 CENTURY 21 Cedarcrest all-stars, based on customer service and gross closed commissions.:

  • Quality Service Pinnacle Award – Paula Cano, Yaw “Tracy” Chan, Bruno Marino, Joseph Scotto
  • Masters Ruby Award – Joseph Scotto
  • CENTURION® Award and Presidents Producer Award – Yaw “Tracy” Chan
  • Gold Medallion Award – CENTURY 21 Cedarcrest Realty, for sales production
  • Quality Service Pinnacle Office Award – For the ninth year in a row, CENTURY 21 Cedarcrest Realty won this prestigious award for delivering superior customer service, which is CENTURY 21’s top honor for service

In addition, our office has some winners of the NJ Realtors® Circle of Excellence® Sales Award®. The Circle of Excellence® recognizes real estate professionals who have demonstrated excellence in the field of salesmanship.

  • Bronze Award – Patrick Smith, Paula Cano
  • Silver Award – Joseph Scotto
  • Gold Award – Yaw “Tracy” Chan

Congratulations to our hard-working real estate associates!

Spotlight on . . . Eugenia France

Veteran real estate professional Eugenia France joined Cedarcrest Realty in November 2019 and is already making her mark in terms of transactions at our agency. Eugenia, who came to the U.S. in 1987, has been working in real estate since 1992 and according to broker owner John Sass, “Eugenia’s experience really shows. She has already done half a dozen transactions to date, with two currently under contract. She knows the system and comes to work every day ready to get things done. We’re delighted to have her on the Cedarcrest team.”

And this is with Eugenia, a native of Brazil, spending several weeks visiting family in her home country!

Early in her career, she was at another CENTURY 21 office, working with home buyers and sellers primarily in Belleville, Bloomfield, Glen Ridge, Newark, and Nutley. It was there that she first met John, who at the time was doing training and recruiting for the system. She was most recently with a brokerage in Newark and although she was the top producer there, she was not happy with the work environment and decided to make a move last fall. She came across John’s name and contacted him to find out if there were any opportunities at CENTURY 21 Cedarcrest.

As someone who has been self-employed since coming to the States, Eugenia said real estate appealed to her because, “You can make your own schedule and develop a business. I enjoy dealing with people and making them happy when they find the right house—and it feels great when that happens. But it’s also a great feeling when those customers refer me to someone else; it means I’ve done a good job.”

Although she’s done some commercial real estate work before, Eugenia prefers residential real estate. “You participate more in the residential transaction and I like guiding the contract process, which I didn’t get to do as much in commercial deals.”

Of her decision to join the Cedarcrest team, she said, “It’s a much nicer workplace; people treat each other well, John respects his team, and there are opportunities to grow here.” She works in our Caldwell office-and we’re glad she’s there!

Spotlight on . . . Armand Michael DiVirgilio

After 30 years in the field of facilities engineering and asset protection, Michael DiVirgilio felt it was time to start a new career. Taking his in-depth experience in commercial and industrial properties, he brings fresh insights into his work today, working with residential and commercial real estate buyers and sellers.

“There are a lot of things I see right away when I walk into a home or a commercial establishment,” said Michael. “I’ve covered many aspects of facilities and property management, so my prior career brings additional skills and knowledge to my real estate clients and the Cedarcrest team.” He also has firsthand experience remodeling several homes, so he’s always looking for the positives and the potential negatives in a property he’s showing.

Michael moved to New Jersey from Florida with his wife back in March and obtained his real estate license in New Jersey and New York in April. (He is also a Florida State licensed community association manager and a New Jersey notary public.) He began his real estate career at a small office in Tenafly but after he and his wife bought a condo in Bloomfield, he looked for an agency closer to home. He’d met Tom Siso, a CENTURY 21 Cedarcrest Realty agent, during the condo-hunting process and Tom introduced him to broker owner, John Sass.

“I really feel like a part of a great family here; the people are fantastic,” said Michael, who works out of our Caldwell office. “Cedarcrest Realty is well structured and organized and John and his team care deeply about the clients they serve.” Having served in the U.S. Air Force after high school, Michael appreciates the structure at the brokerage. “I’m glad to be in this tight-knit, family-feeling organization.” From a large family himself, and with seven kids, it’s no wonder that the family feeling at CENTURY 21 Cedarcrest was a pull for him.

Michael said he was drawn to real estate sales because, “It allows me to help people find that perfect home. I love working with people and seeing that expression on their faces when you show them a place that’s the right fit. Seeing them light up like that brings me tremendous satisfaction. I’ve always been about helping people.” That helping spirit is reflected in the community service work he and his wife do in soup kitchens and through other charitable endeavors.

He’s enjoying learning from the Cedarcrest Realty team and appreciates the ongoing training available in the office. “I have more to learn and there are great people with a plethora of knowledge that they’re sharing,” he said.

CENTURY 21 Cedarcrest Realty Is Collection Site for Marines Toys for Tots Foundation

North Jersey Real Estate Agency is Helping to Brighten Holidays for Underprivileged Children with Annual Toy Drive; Encourages Area Residents to Help Support Needy Families


CALDWELL, N.J., November 25, 2019 – CENTURY 21 Cedarcrest Realty, Inc., a real estate agency with offices in Caldwell and Little Falls, N.J., is a host site for the U.S. Marines’ annual Toys for Tots toy and fund drive. This is the 12th year in a row that Century 21 Cedarcrest is supporting the charitable effort.

Area residents are encouraged to drop off new, boxed and unwrapped toys and games at either of the Cedarcrest Realty offices, at 460 Bloomfield Avenue in Caldwell or 44 Main Street in Little Falls, until December 15, 2019. Hours are 9:00 a.m. to 7:00 p.m. Monday through Friday and on weekends from 9:00 a.m. to 5:00 p.m. The donated toys and games will be delivered by the Cedarcrest Realty team to the Marines at the official drop-off site in Dover; the items will be distributed to less fortunate families and children from babies to teens, through various non-profit organizations.

The objectives of Toys for Tots are to help less fortunate children throughout the United States experience the joy of Christmas; to play an active role in the development of one of our nation’s most valuable resources—our children; to unite all members of local communities in a common cause for three months each year during the annual toy collection and distribution campaign; and to contribute to better communities in the future.

“My associates and I feel strongly about giving back to others in the communities we serve and are honored to support the Toys for Tots initiative every year,” said John Sass, broker owner of CENTURY 21 Cedarcrest Realty. “In addition to toys and games, we also encourage our neighbors to consider giving a monetary donation on the Toys for Tots website, www.toysfortots.org, to brighten the holidays for families in need.”

For more information about what to donate, contact CENTURY 21 Cedarcrest Realty at (973) 228-1050. For more information about the award-winning real estate brokerage, visit http://century21cedarcrest.com/.

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About Century 21 Cedarcrest Realty, Inc.
Located in Caldwell, N.J., CENTURY 21 Cedarcrest Realty, Inc. (Cedarcrest Realty) works with property buyers and sellers throughout northern New Jersey, including Morris, Essex, Passaic, and Bergen counties. Under the guidance of broker/owner John Sass, nearly 70 real estate agents and REALTORs® work in both residential and commercial real estate. Sass joined the CENTURY 21® Real Estate System as a real estate associate in 1983, and advanced to Management in 1987. He is a licensed broker in the State of New Jersey, as well as a graduate of the REALTOR® Institute (GRI). In 2018, CENTURY 21 Cedarcrest Realty was designated a Certified Commercial Specialist by CENTURY 21 Real Estate LLC.

About John Sass