Spotlight on . . . Carol Berry

After 30 years of working as a legal secretary and real estate paralegal, Carol Berry—who joined CENTURY 21 Cedarcrest in November 2020—is ready to negotiate on behalf of her customers, review contracts, and help home buyers and sellers enjoy a smooth transaction from start to finish. With many years of direct selling experience as well, she said that the skills she acquired in both fields will help her deliver exceptional service.

“Through my paralegal work, I have experience with the flow of real estate transactions and can help customers understand all the elements of a home buying contract,” said Carol.

She said she was always interested in real estate—actually, houses and people—and programs on HGTV about home improvement, buying and selling, and house flipping fueled her interest in becoming a real estate professional. She decided to attend real estate school, passed the exam last October and joined Cedarcrest Realty shortly after that.

“John McKenna, the attorney I worked with at the law firm, put me in touch with a former colleague of Susan Mazzetta at Cedarcrest Realty, who connected me to Susan. I interviewed with her and we stayed in touch for a year. I was delighted that she invited me to come back when I was ready and I did! I interviewed with John Sass last fall; I didn’t even think about interviewing anywhere else.”

Carol is glad she followed her gut instinct to join CENTURY 21 Cedarcrest Realty, noting how well everything fell into place as she starts her new career.

“The mentoring and training are excellent; I have a wealth of knowledge about real estate at my disposal and the classes cover everything you need to know to be a good real estate agent. The camaraderie here is so nice. Everyone is on the same team and other agents have been so generous about sharing their expertise. Everything about being here has made this midlife transition so much easier.”

The mom of a special-needs daughter, Carol knows that patience and empathy are needed to overcome the challenges that arise in life. She also relies on her faith to guide her. As she advances in her real estate career, she will apply those attributes to her work.

“I like to see people achieve their dreams, whether buying a house or a condo. Right now, I’m helping first-time home buyers match desired locations with their budget. Finding the home that makes them happy and meets their needs will take some time and patience. I’m ready with both.”

So, You Want to Get into Real Estate? These Cedarcrest Realty Agents Share Their Journeys

There are many reasons and paths that people take to become real estate agents. At CENTURY 21 Cedarcrest Realty, we have agents who range from still in college to those enjoying second (or third) careers. Our agents come from interesting and diverse professional and personal backgrounds, like two of our newer associates, Eric Pavan and Khaled “Jay” Basuf.

Eric Pavan
Eric joined Cedarcrest Realty in September with a strong background in customer service, having been a customer success manager for a company that handled AT&T enterprise accounts. Eric’s father was a real estate professional so when it was time for a career change, he decided to attend real estate school, take the exam, and dive in.

His report to date: “So far, so good. This fits nicely with my customer service background and I like that I can make my own hours.”

As a real estate newcomer, Eric has been working closely in our Caldwell office with Dennis DiSabato, our sales manager, which he said is a big reason why he chose to join CENTURY 21 Cedarcrest. “This agency offered me support that others did not, such as training and mentorship from Dennis and having all the tech tools available to help me build my book of business,” said Eric.

He is becoming adept at the CRM and other cloud-based tools we use in our offices and is a big fan of 21Online, CENTURY 21 Real Estate’s robust content and marketing platform. “There is so much content there, I love that. I’m using it to build my prospecting list and plan out my activities from there,” he said.

The former Eagle Scout is also finding that his commitment to honesty and integrity is put to work every day for his growing client list.

“Succeeding in real estate means working hard every day. My goal is to I bring my best to every transaction, inform my clients, and leave them smiling.”

Jay Basuf
Jay has been a long-time real estate investor and decided that adding real estate agent to his work portfolio made good sense. He got his license in September and has been working out of our Little Falls office. He also owned and operated a successful lunch truck business for 20 years; while he no longer needs to get up at 3:30 a.m., he understands hard work and service get you where you want to go.

Twelve years ago, Jay decided to buy distressed homes, and fix up and sell them as a side business; his success with that endeavor got him thinking about real estate sales from the agent side.

“With my knowledge about and experience in rental property investing, I look beyond the number of rooms or cosmetic condition of a home. I’m able to provide details about a property to prospective buyers such as total square footage, the water/sewage system, age of the heating system, and other important information my clients should have,” said Jay.

Jay has been working on building his clientele and likes the flexibility that a real estate career provides, enabling him to spend more time with his family, which he couldn’t do as much with his former business. “I can hustle without making myself crazy,” he said.

Like Eric, he is a fan of 21Online and especially the MLS services we use. Jay knows the technology is important but when it comes to working with home buyers and sellers, he prefers personal contact, and stays in touch by phone or gets outdoors to work an area. “I love to hustle and be outside. The best thing you can do in real estate is to take a break and get outside,” he noted.

At CENTURY 21 Cedarcrest Realty, we’re always looking to add motivated people to our team who understand that hustle and strong interpersonal skills are foundations for a successful real estate career. If you’re thinking of going into real estate or are looking to make a change from your current situation, contact broker owner John Sass at johnsassc21re@gmail.com.

Agent Spotlight . . . Chanda Webb

No car? No problem. Chanda Webb, who joined CENTURY 21 Cedarcrest Realty in December 2015, was not going to let the lack of her own car stand in her way of finding success as a real estate agent.

Chanda was working at Essex Community College as an advisor to students transferring into four-year programs, in part creating events that connected students to four-year colleges. Her knack for making matches and connecting people has served her well in real estate.

With her daughter graduated from high school and taking a year of study abroad, Chanda felt it was a good time to explore other careers and income streams, and took the real estate course. She interviewed at Cedarcrest Realty and explained she was without a car at the time. “John Sass, Susan Mazzetta and Dennis DiSabato believed in my potential and gave me a chance; they’re all so down to earth and really care. They made a place for me and I worked on building my leads and doing my training in the Caldwell office, which I got to by bus.” Since Chanda was still working at the college full-time (she recently left her position in September), she used her vacation and personal days for time off to attend agency meetings and training sessions. Thanks to the real estate technology employed by the CENTURY 21 system, she was able to work remotely as well.

She also got busy by walking her neighborhood and knocking on doors. “Within four months, I had my first listing, just by walking through my community,” she said. “Soon after, I got two more listings—even though it took another year before I got a car.” She said that friends, homeowners from her listings, and her customers often drove with her to showings; other times, she took public transportation from her Bloomfield home.

She also discovered the power of working a database of contacts.

“I knew many people at the college where I was working, people who cared about and believed in me. I reached out to these connections to ask if they knew anyone looking to buy or sell a home; I got referrals that way and made referrals to other agents as well. Being a connector by profession was helpful, as I was able to get people to help me out and vice versa.”

As for why she chose real estate, Chanda said, “If you’re a go-getter, real estate is for you. If you want to connect people and help them understand about buying or selling a home, this is the perfect career. I find it so empowering and I’m so glad I was able to do this as a single parent and still be there for my child.”

Her daughter, now age 27, got married last year in England. Chanda is grateful that her real estate income enabled her to cover some wedding expenses and join her daughter overseas with family and friends from the U.S. “It felt so good to help my daughter, and know that it was directly from my real estate transactions,” said Chanda.

She cites the trainings at CENTURY 21 Cedarcrest as factors in her success as well as the many online tools for helping her market listings and build a book of leads. She’s taken full advantage of the technology to create polished, professional brochures and customer guides, find and develop quality leads, and stay in touch with connections about homes on the market with email newsletters. “C21 Online is excellent and all agents should know about and use this great marketing tool,” she said.

Chanda is now designated as a seller representative specialist and hopes to one day teach real estate courses. She is working on the required designations to qualify for that. And, she has a car. Good thing, since she said that even through the pandemic, she was still getting referrals, talking to prospects, and began showing houses again in the early summer. Now a full-time real estate agent, she is working hard with our sales manager to execute and meet her sales goals. We are very proud of how far she’s come!

Spotlight on . . . Omar Ibrahim

At CENTURY 21 Cedarcrest Realty, we’re thrilled to have the next generation of real estate pros join our agency. The newest addition to our team is a true Gen Zer—19-year-old college student, Omar Ibrahim.

Omar, who lives in Clifton, is a sophomore at Rutgers University, studying industrial engineering. He attended real estate school last December, got his license in January, and joined Cedarcrest Realty in early summer. Why real estate?

“I’d always been interested in learning more about real estate with an eye towards future investing, and had been reading books and watching videos about it; I’d been thinking that becoming a real estate agent would be a great steppingstone to becoming a real estate investor,” explained Omar. “I became friendly with a former Cedarcrest Realty agent in town, who told me a lot about the real estate field, which propelled me to get my license. He spoke highly of the Cedarcrest office so when it was time to join a brokerage, that was the first place I went.”

Omar is grateful for the coaching he’s getting from Dennis DiSabato, sales manager in our Caldwell office. “I’m learning a lot here on the job that wasn’t covered in real estate school. Dennis is very up-to-date with what’s going on in our markets and has shared great techniques to getting transactions done smoothly; he’s been so great to work with.”

With college classes being held virtually right now, Omar says that although he’s a full-time student, he has plenty of time to work the CENTURY 21 leads system and MLS listings to help people searching for a new home. He has several deals in the pipeline already, representing both buyers and sellers in Essex and Passaic counties. He says strong time management skills are key to juggling school and work and so far, so good.

Broker owner John Sass notes that while Omar has duly impressed all of us at CENTURY 21 Cedarcrest, he is equally impressive in his academic life. He was a project manager for NASA HUNCH, leading a team of students in creating prototypes for the International Space Station; they were recognized for their success, ranking in the top seven teams nationwide, by the U.S. House of Representatives.
“Omar represents what passionate, focused people can achieve in any field. The fact that as a new agent, at such a young age, he’s been able to get five real estate deals moving ahead this summer is a glimpse of where he’s going in life,” said John. “We are looking forward to helping him rock his real estate career as part of the new generation of agents we are bringing into CENTURY 21 Cedarcrest Realty.”

Eleven Years Already? Here’s to the Next 11 Years of Superior Service at CENTURY 21 Cedarcrest

We’re looking for dedicated real estate professionals and motivated newcomers to join the business

Broker owner John Sass and our real estate team at CENTURY 21 Cedarcrest Realty celebrated 11 years as a leading North Jersey real estate brokerage in June 2020. Where did the years go? It seems like yesterday that John took over the Caldwell office after many years in recruiting and training for other CENTURY 21 agencies.

Marking his 11th anniversary as broker owner, John notes these agency milestones:

  • Taking ownership of Cedarcrest Realty in 2009
  • Earning the CENTURY 21 Quality Service Pinnacle Award—the system’s top customer service award—10 years in a row
  • The Caldwell office received the CENTURY 21 CENTURION® Award in 2018 (the top award for sales production) AND the CENTURY 21 President’s Award that year, which is a rare honor
    • The President’s Award is most prestigious honor given to producers, teams and offices that achieve both CENTURION® level production and the Quality Service Pinnacle Award in the same year
  • Opening a second office in Little Falls in 2019 to better serve home buyers and sellers and commercial clients throughout North Jersey

Positioning CENTURY 21 Cedarcrest for continued excellence
Our agency is always recruiting great people who want to become real estate agents or are experienced pros who want to make a move. We have two offices in North Jersey to staff with motivated, dedicated people who love sales, working with all sorts of people, and enjoy stepping up to meet the challenges we all face in today’s marketplace. The CENTURY 21 motto is “Be Relentless” and we are just that when it comes to delivering quality service to home buyers, sellers, and our team.

  • New to real estate: Our office offers opportunities for people entering the real estate field, who are going for their real estate license, and who are seeking mentorship from top sales professionals, guidance, and professional development.
  • Experienced agents: If you feel stale in the job, stalled in their career, or not supported at their current agency, please come talk to us. CENTURY 21 Cedarcrest offers the training and support you need to take your career and your transactions to the next level. We’ll share techniques to boost your production while providing the high level of service we’ve been known for over the past 11 years.
  • Excellent training/support: We have our own on-site training room in our Caldwell office, where we’ve begun holding in-person classes again (with all the necessary health guidelines in place); we also have ongoing virtual training classes which include CENTURY 21 system-wide training as well as our own programs we’ve developed.
  • Personal coaching: Our sales manager, Dennis DiSabato provides one-on-one coaching to agents at all levels of experience, applying his experience to help our team members put transactions together and get them to closing—including deals that encounter roadblocks that could derail them completely.

Drive, passion, communication
At CENTURY 21 Cedarcrest, we know the value of good old-fashioned communication; after all, real estate is a people-oriented business. It’s about building trust and relationships. If you’re someone who understands that sometimes, there’s no greater tool than getting on the phone to talk to buyers and sellers, let’s talk. We are adding to our team with people who rise to a challenge, address problems as they occur, and enjoy real conversations with people . . . professionals who understand how the real estate sales process works and how to make it work for them.

Interested? Contact John Sass at 973.228.1050, ext. 102 or johnsassc21re@gmail.com.

Buying and Selling Real Estate During the Pandemic

John Sass, broker owner of CENTURY 21 Cedarcrest Realty

While we all work through the COVID-19 pandemic, the business of real estate continues in different ways. For homeowners wishing to sell and prospective buyers looking for their new home, conducting real estate transactions continues, with modifications.

CENTURY 21® Real Estate LLC has been a national leader in real estate technology, with strong marketing and listing tools. Technology now plays a central and highly visible role in how real estate is done now—from the virtual sales meetings that brokerages hold for their agents to virtual tours posted online for buyers.

Technology brings efficiency and safety
At CENTURY 21 Cedarcrest Realty, we had already been doing extensive virtual tours, created by our system automatically with images shot by professional photographers. These provide buyers with a full view of a home’s interior and exterior; they’re a great way for buyers to save time as they get a feel for home styles, narrow down their search to which properties to see in person, and make informed decisions about what they can afford. These video tours are augmented by floor plans of each home on the MLS listing, which further help buyers in their decision-making process.

Buyers appreciate the ability to view homes online at their convenience and from any distance; and in today’s environment, sellers appreciate that this limits the number of people coming into their home.

We also stay in touch with our customers via video chat and Facebook Live (as well as phone and email, of course) and are using various online meeting platforms to connect with our sales associates and strategic partners as more people work remotely.

Coronavirus safety protocols
Early in the pandemic, CENTURY 21 Cedarcrest Realty implemented our nationwide system’s buyer and seller showing protocols, which are designed to protect all parties involved and ensure that everyone who works with our team is comfortable. In fact, we will only work with other professionals and customers who follow our prescribed safety measures.

  • Anyone entering a home must wear gloves, a mask, and shoe booties: real estate agents, buyers, photographers, appraisers, and home inspectors.
  • The homeowners are asked to turn on all the lights in the house and leave while the photographer is there to take pictures. This avoids unnecessary contact with light switches and people.
  • We conduct in-person, one-on-one showings only (no open houses). Again, all the lights are on in advance and buyers and agents (and sellers) adhere to the six-foot distancing rule.
  • Our agents must state in writing that they have not had the virus, as do all buyers and sellers with whom we do business. If any party to the transaction did have the virus, this must be disclosed, and all parties must acknowledge this and consent to moving forward.
  • Buyers must get preapprovals from their mortgage company before seeing a property. This limits the number of people viewing a home in a certain price range; and in today’s market, with historically low interest rates, this prequalification also benefits the buyer to lock into a low rate now.
  • Attorneys and title companies are working virtually, with electronic documents and e-signature capabilities for contactless paperwork and closings with limited contact.
  • Our two office locations are disinfected regularly, conference room use is limited, and measures are in place to reduce the potential for infection from secondary contact from surfaces.


At CENTURY 21 Cedarcrest, we have the experience, market knowledge, and real estate technology to adapt to the rapidly changing world we are now in. We have a range of listings—single-family homes, condos, and townhouses—in great suburban locations. After you’ve taken a few virtual video tours, contact us to arrange a showing.

CENTURY 21 Cedarcrest Realty Announces 2019 Award Winners for Service and Sales from CENTURY 21® System and NJ REALTORS®

Cedarcrest Realty’s John Sass and Lynn DeLuccia with (l. to r.): Michael Miedler, president & CEO of CENTURY 21 Real Estate Corporation, and Fernando and Antonia Semiao of CENTURY 21 Semiao & Associates at the annual awards ceremony.

It’s awards season again at CENTURY 21 Cedarcrest Realty!

Broker owner John Sass and members of the Cedarcrest Realty team recently attended the CENTURY 21® annual awards gala at the Venetian in Garfield. We celebrated and honored the winners from our office of several CENTURY 21® awards, which are presented to agents and offices that consistently provide high levels of customer service and sales production.

Here is our lineup of the 2019 CENTURY 21 Cedarcrest all-stars, based on customer service and gross closed commissions.:

  • Quality Service Pinnacle Award – Paula Cano, Yaw “Tracy” Chan, Bruno Marino, Joseph Scotto
  • Masters Ruby Award – Joseph Scotto
  • CENTURION® Award and Presidents Producer Award – Yaw “Tracy” Chan
  • Gold Medallion Award – CENTURY 21 Cedarcrest Realty, for sales production
  • Quality Service Pinnacle Office Award – For the ninth year in a row, CENTURY 21 Cedarcrest Realty won this prestigious award for delivering superior customer service, which is CENTURY 21’s top honor for service

In addition, our office has some winners of the NJ Realtors® Circle of Excellence® Sales Award®. The Circle of Excellence® recognizes real estate professionals who have demonstrated excellence in the field of salesmanship.

  • Bronze Award – Patrick Smith, Paula Cano
  • Silver Award – Joseph Scotto
  • Gold Award – Yaw “Tracy” Chan

Congratulations to our hard-working real estate associates!

Spotlight on . . . Eugenia France

Veteran real estate professional Eugenia France joined Cedarcrest Realty in November 2019 and is already making her mark in terms of transactions at our agency. Eugenia, who came to the U.S. in 1987, has been working in real estate since 1992 and according to broker owner John Sass, “Eugenia’s experience really shows. She has already done half a dozen transactions to date, with two currently under contract. She knows the system and comes to work every day ready to get things done. We’re delighted to have her on the Cedarcrest team.”

And this is with Eugenia, a native of Brazil, spending several weeks visiting family in her home country!

Early in her career, she was at another CENTURY 21 office, working with home buyers and sellers primarily in Belleville, Bloomfield, Glen Ridge, Newark, and Nutley. It was there that she first met John, who at the time was doing training and recruiting for the system. She was most recently with a brokerage in Newark and although she was the top producer there, she was not happy with the work environment and decided to make a move last fall. She came across John’s name and contacted him to find out if there were any opportunities at CENTURY 21 Cedarcrest.

As someone who has been self-employed since coming to the States, Eugenia said real estate appealed to her because, “You can make your own schedule and develop a business. I enjoy dealing with people and making them happy when they find the right house—and it feels great when that happens. But it’s also a great feeling when those customers refer me to someone else; it means I’ve done a good job.”

Although she’s done some commercial real estate work before, Eugenia prefers residential real estate. “You participate more in the residential transaction and I like guiding the contract process, which I didn’t get to do as much in commercial deals.”

Of her decision to join the Cedarcrest team, she said, “It’s a much nicer workplace; people treat each other well, John respects his team, and there are opportunities to grow here.” She works in our Caldwell office-and we’re glad she’s there!